Ravensburger
Lorcana Lifestyle Campaign
Illumineer Together
Lifestyle Campaign
Illumineer Together
Disney Lorcana is Ravenburger’s incredibly successful Trading Card Game that features unique takes on classic Disney IP. Ever wonder what a pirate version of Jasmine would feel like – Lorcana has got you. That imagination and story is an incredible part of the experience as you play the game, and take on your opponents’ own unique blend of a deck.
To capture that feeling, we built a live action campaign that hides an equal amount of lore and meaning into every prop and wardrobe choice, painting Lorcana not just as a contender for Pokémon’s throne, but as a TCG that has a fevered Disney fanbase and a lifestyle all its own.
Celebrate The Fandom
This is about real fans, players, and collectors of Lorcana getting together to enjoy the game they love. That was the ultimate directive for the decisions we made on set and off. We chose to shoot in casual scenarios: friends gathered around a table, hanging out, playing Lorcana together. We wanted our cast to express their personal style (and maybe their fandom) through their wardrobe. We wanted pops of color in our clothes and our set dressing to bring the vibrancy of the brand to life, and also allude to classic Disney characters from Ariel to Smee.
We built out the locations we shot on a multi-part stage. This gave us the ability to get the exact lighting and look we were after, and gave us room to control the camera, to have it pivot around or swing in from the ceiling. Remaining in one central location for the duration of the shoot really help with logistics as well, as we wanted to cover the diversity of play across a ton of different locations.
Lorcana For Life
This is just the beginning for Lorcana. As the team at Ravensburger grows its reach, it too will grow in fandom and its impact in pop-culture. Much like Magic the Gathering, or Pokémon, Lorcana has set the stage for an ever expanding world that players and fans can tap into with a pivot of a card. We’re so excited to have been there on the ground level, building one of the first of many campaigns to come.