McDonald’s
Monopoly Fortunes Campaign
Like a Cute Little Dr. Evil
Commercial Spots
![McDonalds_Fortunes_04-800×1000-1](https://weareroyale.com/wp-content/uploads/case-studies/m/mcdonalds/McDonalds_Fortunes_04-800x1000-1.jpg)
![McDonalds_Fortunes_04-1920×1080-1](https://weareroyale.com/wp-content/uploads/case-studies/m/mcdonalds/McDonalds_Fortunes_04-1920x1080-1.jpg)
THE APPROACH
Mr. Monopoly’s Got a Lair
Our pals from Leo Burnett in London tapped us once again to craft a 3D-animated campaign for the annual McDonald’s Monopoly sweepstakes promotion. Stock full of prizes, food, & shark tanks, and inspired by two of our favorite lads – Richard Branson and Dr. Evil – “Monopoly Fortunes” travels through the futuristic lair of our favorite leading man, Mr. Monopoly. Just peel and play. But, watch out for the sharks; they have lasers.
![McDonalds_Fortunes_02-800×1000-1](https://weareroyale.com/wp-content/uploads/case-studies/m/mcdonalds/McDonalds_Fortunes_02-800x1000-1.jpg)
![McDonalds_Fortunes_HERO](https://weareroyale.com/wp-content/uploads/case-studies/m/mcdonalds/McDonalds_Fortunes_HERO.jpg)
![McDonalds_Fortunes_03-1920×1080-1](https://weareroyale.com/wp-content/uploads/case-studies/m/mcdonalds/McDonalds_Fortunes_03-1920x1080-1.jpg)
![McDonalds_Fortunes_05-1920×1080-1](https://weareroyale.com/wp-content/uploads/case-studies/m/mcdonalds/McDonalds_Fortunes_05-1920x1080-1.jpg)