Project Description

McDonald’s

Monopoly Fortunes Campaign

Like a Cute Little Dr. Evil

Commercial Spots

THE APPROACH

Mr. Monopoly’s Got a Lair

Our pals from Leo Burnett in London tapped us once again to craft a 3D-animated campaign for the annual McDonald’s Monopoly sweepstakes promotion. Stock full of prizes, food, & shark tanks, and inspired by two of our favorite lads – Richard Branson and Dr. Evil – “Monopoly Fortunes” travels through the futuristic lair of our favorite leading man, Mr. Monopoly. Just peel and play. But, watch out for the sharks; they have lasers.

THE CHALLENGE

Mr. Monopoly’s Got a Lair

Our pals from Leo Burnett in London tapped us once again to craft a 3D-animated campaign for the annual McDonald’s Monopoly sweepstakes promotion. Stock full of prizes, food, & shark tanks, and inspired by two of our favorite lads – Richard Branson and Dr. Evil – “Monopoly Fortunes” travels through the futuristic lair of our favorite leading man, Mr. Monopoly. Just peel and play. But, watch out for the sharks; they have lasers.