ME TOO MOVEMENT
PSA Campaign
Telling the Stories of Survivors.
Telling the Stories of Survivors.
ME TOO MOVEMENT
PSA Campaign
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ME TOO MOVEMENT
PSA Campaign
Client: The Me Too Movement
Agency: Deutsch

Project Description

THIS MATTERS.

We were honored to partner with Deutsch and Tarana Burke, founder of the Me Too Movement, to bring stories to life that will hopefully inspire both survivors and supporters within the movement. Since the movement first got off the ground, we were heartbroken by the accounts that were being shared. The sheer volume was, and still is, eye-opening. When Deutsch approached us with the opportunity to visualize real stories of survivors, told in their voice, we took it as an opportunity to help. These are stories that matter. Stories that need to be told. Scenarios that need to not reoccur.

Visualizing a recounting of such magnitude took an effort in restraint, but with the collaboration of the team at Deutsch, we breathed life into their words, without overpowering them with visuals. The message and context are more important than the animation, whatever helped get that message out is what we focused our efforts on.

Terry Crews.  The recounting of his story is as powerful as the call to other survivors to not be ashamed with what has happened, but rather gain the strength to come forward with their own story.

Anonymous.  The mind can lock away so much, as told here by a survivor who wrote his dad a letter and called him out on his childhood abuse after years of holding it in the back of his head.

The Me Too Movement PSA’s launched at a private event at Sundance, hosted by HBO. With hope, more of these spots will be created as more and more stories are told. As powerful as these stories are to listen to, they are only the tip of the iceberg. When Deutsch first briefed us on this project they said they are creating this campaign as much for the survivors of sexual assault as they are the supporters of those victimized. That resonated with us. For as much as we hear in the trades every week, we can all help by simply being a supporter of those around us. Help them have the courage to come forward, and together we might be able to effect change.