So here’s the deal, love is complicated. No one knows this better than the people behind the popular NYT Column “Modern Love”. When the team at Amazon Studios approached us to help create an identity for their adaptation of this same column, we couldn’t pass up the chance. Adding to the already amazing show creative, we were asked to elaborate on how Modern Love could be visualized in and around the city of New York. We embraced the challenge and set out to honor an amazing creative opportunity. In this collaboration with Amazon Studios we developed the show logo, animation language, and a flexible typography toolkit with brand guidelines they could use when building out additional content.