When NASDAQ entered the scene back in 1971 as the world’s first electronic stock market they were perceived as the new kid on the block. As technology shifted to electronic trading, NASDAQ would emerge as a stock market leader in the following decades and eventually reach their position as the second largest stock exchange in the world.
Their success has been due, in large part, to how they’ve leveraged data, reporting, and automation in the Information Age. Now that they are an industry leader and established name in the world of trading, they felt it was time for a brand refresh. When our good friends at Mekanism wanted to team up in telling NASDAQ’s current brand narrative in three separate promo spots, we naturally put our thinking caps on and got to work. Our objective was clear, showcase the fact that NASDAQ is not just a stock exchange, it is an entity focused on analyzing markets across the world and communicating insights to companies in order to help improve their performance.