Action, Energy, Explosions
ColorDry is a high-tech method involving a chalk-like pigment, AKA a mote, that is heat and pressure fused to threads of fabric for a wildly vibrant dyeing process. But how do you transform a tiny particle of pigment into the powerhouse water saving bad-ass that it is, you ask?
We say, “think like Michael Bay”.
First, design an epic landscape filled with endless dry canyons. Then, follow the perspective of our hero, the mote, on a macro level. Watch as it implodes under the pressure of the atmosphere, creating a dense parcel of color as it careens into the tightly woven fabric like a meteor shower of light. Explosions upon explosions. Speed, size, and turbulence. Fracture, shatter, and expand.