Building a practical kaleidoscope just felt like the right thing to do here. So we created art with the shoe itself, choreographing a hypnotic kaleidoscope of their brightly colored training kicks. There’s no CG here. The effects were created completely in-camera. To achieve this, we built special rigs and painstakingly positioned the kicks to create multiple levels of reflections and patterns.  We shot with a special lens that allowed us to get as close as possible to the sides of the shoes as the camera moves past them. When all was said and done we had hundreds of passes in different colorways to approach our kaleidoscopic compositions with.