Project Description
Nike Free
Hyperfeel
Like a Glove
Product Launch Tease
THE CHALLENGE
Next-Level Natural
What if you had a shoe so lightweight it felt like you had nothing on at all? Pretty sure you’d find us swooshing anywhere and everywhere we could. Nike’s Hyperfeel sneaker needed a proper introduction to fans and soon-to-be converts alike to show off it’s minimalism-to-the-max kinda vibe. Good thing that’s one of our specialities.
THE APPROACH
Sci-Fi Fly
Nike Flyknit technology was inspired by feedback from runners craving a shoe with the snug (and virtually unnoticeable) fit of a sock. Pulling from our deep love of science fiction, the spot builds the shoe from the ground up, wrapping around the foot section by section, for a truly custom feeling shoe, ready for action.
