DEVELOPING A 360 WORKFLOW
For a quick turn-and-burn production we needed to approach this spot from a traditional perspective with an eye towards a VR post workflow. What this meant was getting as much in camera as possible and expanding into 360 in post. This cut down prep-time on set and gave us flexibility in post to get the look right.
As with any traditional spot, we scripted, boarded, and prepped. Our shoot involved lighting tricks and multiple setups to play into the post effects we would be creating later on. We also love any excuse to suspend talent from the rafters in a body harness and this spot pretty much demanded it.