Oculus Go
Launch Campaign
Introducing the World to Standalone VR
Introducing the World to Standalone VR
Oculus Go
Launch Campaign
Oculus Go
Launch Campaign
Client: Facebook/Oculus
What we did:

Project Description

Introducing The World To Standalone VR

Decades ago, virtual reality was merely a plot point that turned Jobe Smith from a lowly lawn mower man into a scary-smart low-poly genius with ambitions of world domination.Oculus, still arguably the most recognized brand name in VR, started with much smaller ambitions.

The Rift has permeated the “prosumer” (serious gamers with expensive rigs and high-powered graphics cards) market, and has found a home with developers on the frontier of the medium. The aesthetic of the Rift leaned on the dark and dramatic, speaking to the gaming audience that funded Oculus’ Kickstarter from the beginning.

One thing we didn’t have to composite for this project were wires. Oculus Go is an untethered device that allows a user to experience VR without the headset being plugged in. Not only does that mean it was less work for us but users can also stay fully immersed in a VR experience without being jerked out of it when they walk farther than a cord would allow.

Much like every new series in the Star Trek universe, the holodeck gets a fresh coat of paint.

Enter Oculus’ New Goal for World Domination.

The Oculus Go is the consumer friendly cousin to the Rift.Its lower price point appeals to a wider audience, making it a more accessible entry point into VR. Its product design upholds the premium look and feel of the Rift, but it shifts the darker hues to a lighter, more friendly and approachable grey palette.Unlike its more professional housing, the Go actually has a few new tricks up its sleeve.

The lensing has been enhanced, creating a more jewel-like finish that adds a new sense of “clarity” to the image. The Go also has an innovative approach to headphones, embedding a sound emitting wire into the fabric strap that holds the headset in place.Oculus has always been known for product design, and with the Go – they delivered.

To launch the Oculus Go, the team came to us to create a product story around the innovative new design. As with many of our partners, they approached us before the Go was finalized in production.We crafted materials and shades from prototype units, and used the existing CAD data of both the Rift and the Go to create the final photorealistic look. The teaser called for some macro photography of the nuances of the lenses, which meant our texture work had to be on point to pull the camera work off.Luckily we have a guy with a particular set of skills. And it’s not Liam Neeson.Although we wish it was.If there’s anyone you want to be flying next to, it’s him.

The Oculus Go – A More Accessible VR Headset

We have a long history with Oculus, from the launch of the Rift, the launch of the Touch, various Health & Safety initiatives, to designing the UX flow of the Oculus Go app. They tasked us with the New User Experience (NUX) video, we were tasked with creating an interactive demo that explains how to properly use the Oculus Go and its accompanying accessories. This video was formatted for mobile devices and must be completed when syncing the headset with the Oculus app in order to ensure an optimal user experience before people jump into the vast array of content available.

On May 1st, 2018 the Oculus Go was released to the general public at Facebook’s annual conference F8. A couple members of Team Royale were in attendance and when the big announcement came, they saw a video we created for the web playing on the main stage. The video highlights the features mentioned earlier including the integrated sound emitters and adjustable head strap The animation utilizes the same photorealism of our earlier work but is set in the more familiar environment of someone’s home or office.

The Oculus Go is an impressive achievement. Amazon had sold out of the device within hours of its initial launch. It seems likely that with the release of the Go, Oculus is bringing VR much closer to mainstream. In order to make the technology as accessible as possible, they featured content we created for them to easily help new users get comfortable with using the Go. Much like every new series in the Star Trek universe, the holodeck gets a fresh coat of paint.With every new release in Oculus’ portfolio we’re there to help paint a picture around it and we’re proud to continue the partnership with the launch of the Go.