Oreo
Dare to Wonder Spot
Celebrating Wonderfilled Joy
Commercial Spot
THE CHALLENGE
Add Color to OREOs
We know what you’re thinking: why mess with a good thing? Fear not friends, the classic OREO cookies ain’t going nowhere. But The Martin Agency did want to collab on a cookie centric piece showing off the diverse new range of OREO flavors: chocolate, strawberry, mint, and yes, birthday cake. It’s about to be our birthday…everyday.
OUR APPROACH
Break the Mold
Indie rock duo, Tegan and Sara, take us through a wonderfilled celebratory journey of all of the unique flavors and shades of Oreo. The personality-filled newbies mingle with the time-honored classic OREOs, creating an animated party full of tastiness.
THE OUTCOME
Fun-Filled Feel-Good
It’s a whimsical, glass-half-full-of-milk kinda spot. A little ditty that dares you to wonder: “what if?” We love celebrating diversity, breaking stereotypes, and also really love adding flava to just about anything. Happy Birthday to you.
