REAL OR NOT REAL?
Augmented Reality and Virtual Reality are buzzwords these days. Every so often, we sit back and think nostalgically on days when the latest 8-bit Super Mario was just released and we couldn’t wait to get our hands on it. Fast forward to today, and we have the ability to take 3D character animations for traditional 30-second spots and create an augmented or virtual reality experience using the same 3D assets. Now, if you don’t quite know what augmented and virtual realities are, stay tuned. We will show you how cool this technology is and how it brings a whole new experience to your brand by engaging the consumer.
We teamed up with our friends at Omelet to create a Pokémon Card Pack commercial campaign to be released on both web and broadcast platforms. Naturally, we thought to ourselves that there was a missed opportunity to create a digital extension of the campaign within the augmented reality and virtual reality worlds. With our design and technical knowledge finely tuned, We Are Royale made an augmented and virtual reality pipeline like no other, creating an AR/VR extension to this amazing campaign.
TAKING AN EXISTING CARD GAME ON THE MARKET AND BRINGING A WHOLE NEW USE AND FUNCTIONALITY
As video games have done before us, bringing playing cards to life in an interactive way seemed essential. Only this time, we just download an app, point a camera at a card, and watch characters spring to life with a beautiful render (derived from the 15 second linear spots we did for the web and television release). What makes this experiment different is that we ended up using built-in proximity sensors to allow each card to recognize the other and then duke it out without the help of us. Pretty neat, huh?
A VIRTUAL WORLD REALLY HELPS YOU REALIZE HOW LARGE THESE CHARACTERS ARE IN THEIR LUSH, GRAPHIC-FILLED WORLD
AUGMENTED REALITY Imagine you download a Pokémon Card Pack app, placed your phone in front of your favorite Pokémon playing card, and voila–suddenly it comes alive with your favorite character rendered in 3D!? Over the past several years, Royale has tirelessly worked on an augmented reality pipeline that takes a 3D model used for a traditional spot, and imports it into Unity, allowing it to be programed by our team of experts and exported as an augmented reality experience. We also thought, given the nature of the Pokémon game, how cool it would be to build in a proximity sensor so each character can be recognized while using the app. The proximity recognition open doors to many different uses, including Augmented Reality Game Play.
VIRTUAL REALITY The Pokémon commercials were built to be expansive, rich, and beautifully designed, based on each featured Pokémon character. The bummer about watching a 30-second spot is that you only see for a second (or two, if you are framing through) the lush environment that was built. There is no real sense of scale when watching a tiny little video. In the Pokémon world, the characters are actually quite large within their environments. Virtual reality enables the user to experience the surroundings for much longer than a few seconds, exploring every detail.
IN THE END, BRINGING A WHOLE NEW DIMENSION TO AN EXISTING PRODUCT BASED ON AN ADVERTISING CAMPAIGN WAS A WHOLE LOT OF FUN!