As an internationally acclaimed game, Pokémon was committed to making the campaign as inclusive as possible whether that be through a diverse cast, children in uniform, or set designs that wouldn’t solely be tied to one section of the world. We worked meticulously to find the right actors with the perfect amount of charisma to be cast as the younger and older versions of the two sets of friends and arm them with a script that perfectly encapsulated the theme of connection.
We found the perfect house in the valley to make all of our shoot dreams come to life, setting the stage for every single shot seen throughout the campaign. Of course, with covid limitations still in place, we had to run a tight ship to ensure our set wouldn’t be forced to shut down over the course of the three-day shooting period.
Since part of the production is set within the ’90s and early 2000s, we had a blast piecing together the art direction from some of our favorite eras, meticulously ensuring everything was time period-appropriate, even to the minute detail of having the correct cards on set. From the vintage washer and dryer system to those nostalgic lava lamps in the basement scenes, no small detail went unnoticed.