Project Description

Premier Protein

Venables Bell & Partners

Maximizing the Get-Up And Go

Commerical Spots, Print

CAMPAIGN VIDEOS

Premier Protein – Super Mom

Premier Protein – Office Hero

THE CHALLENGE

Fueling Up

We never really got into the whole “breakfast is the most important meal of the day” thing. Extra large cup of coffee? Definitely. 2.5 bowls of Cap‘N Crunch? That’s the kind of nutrition we can stand behind. Enter: Premier Protein and their protein rich bars and shakes that give you a whole lotta that good energy. To show it off, we joined forces with our comrades at Venables Bell & Partners for a campaign geared to the everyday multitasking superhero–the moms of the world, or even the businessmen cranking through phone calls.

OUR APPROACH

It’s Go Time

Once properly fed, we started expanding upon the characters from the print campaign, establishing both the form and the smaller details of their personalities. This usually takes an obscene amount of sketches to get right. Each rig is customized, allowing characters to do things like yoga while reading a book and basting a turkey. “Busy Mom” centers on that mom hustle–multitasking like it were the Electric Daisy Carnival in Vegas on the 4th of July. “Office” builds around the typical office worker, who’s chained to phone calls or meetings and in desperate need of a power up. 

THE PAYOFF

Some Serious Stamina

Busy. It’s something we all are and all need the fuel for. Both spots share a fun, oddball kinda answer to the low energy slump amidst juggling a full life. And because our characters have some real endurance, they even sneak their way into the final title cards, which we find endearing. As is the CG turkey we built and all the tiny little pieces of doll house furniture we studied for these spots.