The dust had just begun to settle on the success of our spastic, neon-infused VALORANT collaboration alongside Riot Games, when the developer brought us in to help out with their latest skin line reveal trailer. In a universe where over 3 million players share 13 characters, gun skins are a valuable way for players to show off their individuality. Our goal: to convince those gamers why they need to purchase the skin line as soon as it drops. Following a similar formula to Glitchpop, our task was to create an in-game advertising campaign that included teaser and reveal content for the latest BlastX line of weaponry. Manufactured by in-game toy company Playzilla, the brand takes cues from the beloved toy company that took over the 90s by storm. Inspiration for the campaign is rooted in those nostalgic Nerf commercials narrated by that unforgettable micro-machine sped up audio, but with a more polished look that meshes well with the in-game experience. Talk about all that and a bag of chips.