First Strike promised to be an all-out global spectacle, with Riot putting their dynamite production prowess on full display. While the tourney featured teams from all over the world, we were charged with handling the North American aspects of the event. What started with a design study focused on pushing the edges of the VALORANT visual brand ended with a non-stop, hype-first-ask-questions-later, 60-second barrage of the top players, teams, and creators within the North American scene. A decidedly analog visual system anchored the spot, bringing touches of hand-scanned typographic materials and editorial-driven layouts to the forefront. These foundational elements were then fed into an array of digital distortions and effects giving the team an exceptional level of control over each scene.