VALORANT is a new character-based tactical shooter recently launched by Riot Games. Their first new IP after ten amazing years of League of Legends, this huge step into a new genre for them looks to earn the trust of their discerning audience. Users play for free but can opt to purchase cosmetic packs that include some pretty rad weapon skins and finishers. To reveal their latest lineup, Glitchpop, Riot needed an equally cool video spot. The concept: create an advertisement for the weapon line existing within VALORANT as if it were sent from a future world obsessed with over-the-top branding. The feel: glitchy, spastic, marketing-as-content overload that highlights the colorful but deadly finishers.
Overload? Oh, we can do overload.