We wanted to ensure the announcement would be as badass and epic as possible, something that would blow both Riot Games and Xbox fans out of the water while getting them so hyped they wouldn’t have to think twice about getting in on the action. With five major Riot Games titles headed to Xbox Game Pass, we needed to figure out a dynamic way to highlight each respective game while keeping everything cohesive.
We created organic rock sculptures of five characters that were representative of each game and placed them atop crystalline plinths to give them a sense of grandeur. We amped up the light and shadow elements by illuminating the sculptures from behind with a massive geometric LED wall that projected game footage and huge dynamic typography in Xbox’s signature green. Slow and deliberate camera movement added a sense of gravitas to the shots, while the sculptures themselves physically cracked to reveal glowing green lights emanating from within – an unmistakable ode to this powerful partnership.