COMEDY CENTRAL

Roast of Larry the Cable Guy

Get-R-Done

Show Package

THE CHALLENGE

Showing Larry Some Love

Our long-standing compatriot, Comedy Central, called upon us to enact our civic duty by enshrining everyone’s favorite wannabe Rambo in the halls of legendary CC roasts. We began by pulling from a graphic tattoo language that sprang to life from, yes, one of those lower-back jobbies. The images embody everything Larry the Cable Guy stands for: shooting flames, sleeveless plaid shirts, more tattoos, and the call of the great bald eagle. Patriotism at its finest.