League of Legends has amassed a following of die hard fans and players worldwide since its creation in 2009. With every update, Riot has been adding to the foundational lore of the many different factions within the game. From wizards wielding spell books, to little girls with deadly teddy bears, to pirates wielding massive steampunk-infused weapons – the League of Legends world has deep pockets.
For all the champions they’ve crafted over the years and the history Riot has written behind them, League of Legends has never had a de facto overworld map, until now. We were honored to partner with the internal team at Riot to craft a trailer teasing the release of Runeterra’s interactive map. Our assignment:
Craft a clear narrative journey connecting each of the 7 locations together through their associated wealth of lore.