The OUTRIDERS story is a dark and catastrophic one that carries so much depth and complexity, Square Enix desired we hone in on the narrative of understanding who the Outriders really are. We were responsible for putting emphasis on the thrill of becoming an Outrider, delving into their backstory in a way that breaks free from the game’s bleak origins.
Our intention was to give the trailer a unique edge and style that differentiated itself from other gaming content already in circulation. We leaned into an oil-based painterly aesthetic that we felt would best exude the emotion and attitude of the game. The trailer celebrates the essence of the characters and hones in on the special abilities of three playable characters: the Pyromancer’s manipulation of volcanic energy, the Trickster’s teleportation abilities, and the Devastator’s brute force powered by earth and gravity.