In essence, we served Square Enix as support in conceptualizing and producing the campaign leading up to OUTRIDERS’ official launch. Their intention was to utilize the last two months prior to launch by rolling out campaign materials that inject a little more excitement into how the game is portrayed amongst the masses.
Following a full-fledged creative exploration, we collaborated with a team of international designers to come up with a graphics language inspired by the painterly style developed for the animated trailer. We broke out the brushes and scanned in high-res paint elements to depict the energy and aggression of the game. We mocked up social posts, delivered web banners, a t-shirt design and provided a style guide that offers insight into how to use the various assets we supplied.
Beyond the Animated Trailer, we created a style for “The Mantra of Survival” Trailer that was supplemented with title and end cards, as well as the Final Trailer (released right before the game drops), which was primarily a script editorial job.