Take That, Elf!
AR App
Elves Deserve This.
Elves Deserve This.
Take That, Elf!
AR App
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Take That, Elf!
AR App
Client: We Are Royale
What we did:

Project Description

Elves: The (Rightful) Punching Bags of the Holidays

The holidays were stressful for many of us this year, as usual. Thankfully we figured out a fun way to relieve that seasonal frustration. We created an Augmented Reality experience called “Take That, Elf!” designed to punish elves- because elves are bulls**t and they don’t get punished enough. This digital holiday stress ball was conceived for us but we decided it would be a good idea to share it as our holiday thank you gift to our clients.

Traditional Animation meets Digital Magic

To achieve the most entertaining, elf-slapping experience possible, we tapped into different facets of our company by combining the talents of the amazing animators with Apple’s cutting-edge ARKit. Our intention was to engage them with the fun challenge of creating an interactive holiday experience.

Once we saw how it turned out it was clear that we should offer it to our clients instead of a basic digital card. Basically, we leveraged our rich history of traditional animation and put it where it needs to be- on the screen of your smartphone.

Building Augmented Reality experiences is nothing new for us. In fact, we’ve been developing them since 2014. This time around we built the experience using Apple’s ARKit, which allowed us to place a character in an environment regardless of where the camera is positioned.

Another advantage is that ARKit needs no tracker- once it scans your space you’re good to go. This allowed us to create the perfect stress-relieving application for anyone waiting in long lines at department stores to get their kids those super annoying new toys.

A Slap on the Back for a Slap on an Elf

Our collaborative process brought together talented animators and developers to produce a simple, clever and humorous application for the holiday season. Their combined efforts delivered something memorable for our clients and managed to get us a nod from AdWeek’s Agency Holiday Cards 2017: The Most Creative Farewells to the Year.

Based on our users’ responses, we’re pretty sure Elves are getting a lot of more what they deserve… but don’t worry, no elves were harmed in the making of this app (because they can’t feel pain).