Speak to any self-respecting (or undercover) lover of gelato and they’ll surely recognize the iconic clear jar of happiness amongst the frozen dessert aisle. Talenti is crafted from the freshest ingredients, with meticulous attention to detail and love. Rightfully so, they wanted a promo spot to showcase their treats not as guilty pleasures, but as natural, fun and oh-so-tasty. Along with our partners at Mekanism, we referenced Talenti’s print campaigns for a unique look. This mission could mean only one thing: We needed to get more gelato.

Talenti’s print campaign highlighted their ingredients through knolling: a photographic technique where every ingredient is carefully placed around the jar, forming a tight formation. The brand videos needed to be very organic–so we worked with the same photographers pulling off the print assets to shoot those same ingredients at multiple angles so we could use them to create a blooming, botanical-like animation around the jar.