Ever since Dutch famously proclaimed in the film Predator, “If it bleeds, we can kill it,” thermal imagery has been an aesthetic we’ve been itching to try. Fortunately, Nike came along with the Tech Thermasphere, a lightweight jacket where heat rises into the layers to capture warmth for the athlete. Our challenge was to tell a story about heat, breathability and movement. Much to our excitement, Nike brought Ashton Eaton, an American decathlete and Olympic champion, into the fold.
Good call, Nike. Good Call.