Music is inextricably connected to driving. Wayne and Garth knew it. Toyota knows it. It’s why Toyota’s long been interested in partnering with musicians, music festivals and the like to reach diverse drivers across generations. It gives them, and the artists, an excellent opportunity to expand their horizons. For Toyota’s Music 2017 Campaign, we partnered with Saatchi & Saatchi to go beyond the creative norm, experiment a little, and create a whimsical, iconic series of spots and social posts.