This one required us to create an illustrated version of Jan, Toyota’s new(ish) spokesperson. Having a real person as inspiration for our animated one is not something we get the luxury of having every day – and it made the process that much more fun. At first, we started with Jan in her true form, then simplified and iterated until we found a form of Jan that still embodied her personality. Along with character animation, we used a simple UI that provided a visual for people that aren’t familiar with the SMARTPATH™ experience. Finally, real cars were used with the illustrated composites to stay true to the brand that customers were buying into. Together, the videos became an eclectic mixture of illustrated elements and realistic products.