More authentically human than the hyperrealism of the initial launch, this spot features the earth-shattering, gravity-defying effects of athletic prowess. In addition to video promos, we delivered both print and editorial assets. Video may have killed the radio star, but print is still alive and kickin’. Even the stills highlight the weightlessness of the talent, the shoes and the world around them, hovering in midair. Whatever we can do to further the human race’s obsession with flight.