Co-Brand a Sizzle With Two Behemoth Brands
Crafting a sizzle trailer is one hurdle to overcome. This was a type-heavy editorial sizzle using CG assets and lifestyle footage provided by UA. Modeling and rendering the wearable was standard fare, but where this one got interesting was in the type of exploration and infographic systems we integrated into the footage. For the most part, being a feature within a Samsung keynote, we held to Samsung’s brand guidelines for type design, keeping a fast-paced bold sensibility. Beyond that, we had to illustrate what the Galaxy Watch 2 is doing in physical space and illustrate the power of UA’s software in tracking a runner’s stride in real-time.