We employed a “ripple effect” visual device, inspired by the liquids of the drink, to transport our viewers on a journey from reality to refreshment through a series of exhuberant sensory shots. For the live action, a “zolly” Hitchcock-like vertigo effect was employed where talent was literally transformed with wind and lighting into Ultima’s version of reality.

Additionally we created a look for Ultima that jumps off the page, with bold swatches of colors inspired by the various flavors utilized into wardrobe and an art-directed, heightened environment.

All of this combined gave the viewer a sense of before and after the drinking of Ultima, transporting us to an almost delerious state of refreshment.

To extend Ultima’s brand, we created a toolkit for Ultima’s now signature ripple effect as well as the product endpage, to allow the endless creation of all the different flavors across the product line.