How does ColdGear keep consumers warm, even in the most punishing of environments? Energy focuses on pressure points across the body as it moves and in areas where the most heat is generated and captured by ColdGear. So, of course, we needed a unique thermal imaging signature for the Under Armour brand. A volumetric technique was created, set within match moved CG models of their live action counterparts. It was a signature look that branded the benefits of ColdGear across the marketing campaign.