Our creative collaboration with Under Armour allowed us to ideate and fight for what this campaign could be. This led to one of Under Armour’s most successful and groundbreaking campaigns ever, selling out the initial stock of the UA HOVR Phantom in less than five days. The campaign was featured in Forbes, Fast Company, Business Insider and more. Their stock is on the rise and the brand film has led to enormous success in Under Armour’s overseas Chinese market, one of their largest.
“We really appreciated the partnership the team at We Are Royale offered. The collaboration led to a fantastic end product. From the onset, the team understood the bigger picture, and crafted an Innovation Film that had legs to stretch across all touch points of the consumer journey.”
Brian Boring –Vice President of Global Brand Creative, Under Armour
Under Armour is breaking into the footwear market in a big way, and it’s paying off. Due in part to an incredibly cool product and a global creative campaign that leaves you breathless, heart pounding and ready for more.