Inspired by those do-or-die moments á la Mad Max: Fury Road, Fight Club, and Twisted Metal, we injected that sense of dystopian vacant landscape with an arena at the helm. The arena, which was actually built out twice, was initially more geologically inspired: a deep subterranean cave, carved out by hand to create a deranged battlespace. As the work progressed, we gravitated towards a battlespace where a “last-man-standing-battle-royale” could take place and allow for a more robust narrative.
Aiming to convey those grimy DIY vibes found across many sci-fi landscapes, we favored handbuilt over digital wherever possible. This meant character designs grounded in earthen textures and tactile grit. While more designed and structural in its final form, the arena was stripped of any ornamentation, tagged with graffiti, and wrapped with razor wire. Brand elements operated as minute details: whether it was a logomark spray-painted onto an interior wall or briefly seen within a graphic transition, we kept them intentionally low-key to focus our viewer’s attention on the chaos.