The intention was to shift the conversation from the platform simply being functional, to pulling at the emotional heartstrings of live event-goers. Live events make us feel good, inspire us and motivate us. The idea is that personal moments make live events so extraordinary, all it takes is a ticket to experience it — no chocolate factory necessary.
We had to ensure diversity of people, covid safety measures, and variation in events when choosing footage for the spots. To showcase the wide range of live events offered, the various spots featured everything from sports events to concerts. We distanced ourselves from anything with large crowds or groups of people, opting for a more covid-friendly environment. As a nod to Vivid Seats’ newly minted brand, we utilized a triangle motif that incorporated live event footage within the frame and anchored it with minimal, solid colors — ultimately nailing that simple cohesiveness embraced in their rebrand. We carried the energy of the spot with the integration of motion, to give the campaign a bit more of that pizazz.