Our friends at Cole & Weber United and Washington’s Lotto approached us to tackle another fun spot for them. They simply dubbed it, “Device” and was envisioned around the idea that some crazy future smartphone could not only make a clear call, but also fly like a drone, withstand incredible impacts and even has voice recognition commands that actually work and don’t return unwanted results like the current weather in Bangladesh.
This is a classic CG integrated spot and to get things started, we had to design the actual phone.
In true Royale fashion, we went through a design process with an industrial designer to create a phone that not only looked futuristic, but could also function if required to.
Articulated retractable arms with watch-part like precision pop out from all sides and some crazy superman metal was used for the body. Trust us, that stuff isn’t cheap either.
We shot on location in Eastern Washington and added all the cool bits like the smasher and research facility later, though it would have been cool to find an actual building like that out there in the middle of nowhere. One can dream.
Our next order of business, to actually get that hover-board to work.