Washington’s Lottery wanted the spots to play on that classic 70s spy film look, pulling inspiration from the likes of James Bond and Mission Impossible. Of course, who better to stimulate us in emulating that nostalgic style than the undisputed graphic design legend, Saul Bass. The idea was to begin with a fake advertisement that would glitch out, and as the screen glitches, words would form through the technical noise leading to our Saul Bass-inspired animations.
In needing a character at the center that would anchor the campaigns, we developed Agent Double, who would appear as that M-type figurehead behind the desk that would entrust the viewer in completing the top-secret mission of Double Playing the Powerball. And, of course, nothing speaks spy movie more than a British voiceover, adding the cherry on top to the classic spy movie sundae.