A VFX-driven promo, a banner-ad arcade game, and unique 1st-person football match? We got pretty geeky, uh granular, with it. Built-in fiber muscle amplifiers, an interior coolant circulatory system to wick away sweat and a wrist-band touch screen controller all give the muscle clad suit (and the players within it) an edge. We extended the spot with a browser based, mobile-friendly arcade game heavily inspired by classics like Battlezone and Temple Run. Then to go the extra yard, we enabled Shazam to recognize the audio within the spot and seamlessly link the user directly into the football simulator.