On the other hand, the second spot depicts a tech bro who buys a ranch to live out his cowboy dreams. When the rancher drives off post-sale, the man realizes he’s stuck with an unruly, borderline rabid horse. And how else would you think to spend time with this crazy majestic creature in this day and age than by teaching it how to dance, recording a music video of it, posting it on the internet, and witnessing it go viral?
We shot the spot in Redmond, just outside of Seattle, at a legit horse ranch. The ranch boasted all the extra elements we were looking for, from the big corral for the horse to run around in during the training sequence, to the indoor arena where the cowboy would film his viral video. The best part? The cowboy actor moonlights as the horse’s trainer, so we came up with dance moves based on what the horse already knew. A cowboy that can literally dance with his horse? We know, we were in awe too.