Our partners at Wunderman Thompson invited us to craft a campaign around a device that transports lottery players into the world of their imagination. We envisioned a pair of translucent green glasses that became the embodiment of the dream of winning it big: a fantastic escape from reality. And let’s be honest, we all need a little escapism right now.

We started with the hero spot “Night Moves,” where we follow a mall security guard on a late night patrol. What he finds sends him on a journey across storefronts, and through his imagination.

Waiting for the bus, right? In the rain? The worst. Our magical glasses offer a momentary escape by transforming the hammering rain into a roaring prismatic waterfall spilling into a fantasy landscape. And hey, there’s the bus!

Ugh. So. Much. Laundry. Using an uninspiring mound of laundry as a catalyst for fantasy, we put the glasses on and transport to the peak of Mt. Everest, where our laundry mountain is transformed into a distant scenic peak. We plant our flag before returning to the fold.

There’s nothing worse than waiting for your name and number to be called at the DMV. Boredom compels us to tap pen to clipboard. A back beat turns into a double-stroke roll. Hey, that’s got a nice little rhythm. Glasses on, and now we’re playing to beat the band. Swish boom!