Washington's Lottery
Nature
Nature is Tough.
Nature is Tough.
Washington's Lottery
Nature
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Washington's Lottery
Nature
Client: Washington's Lottery
What we did:

Project Description

Camp Like You Give a Damn.

Ah, camping in Washington. Always sounds like a great idea right? Then you’re up all night with a rock in your back, listening to the teenagers in the next campsite over (who are still up partying). Everything is soaked because it rained all day, and you’re freezing because it’s 50 degrees out. Not how you imagined spending your Fourth of July weekend. So you lay there, convincing yourself that this is still fun, but really you just wish you were in the comfort of your own home.
But what if you were a millionaire?

Our latest spot for Washington’s Lottery and Cole & Weber United explores that dream scenario, a world in which you can afford to do away with the unpleasantries, and camp in the best of both worlds.