Occasionally, when the Lottery Gods want to turn the passive competition into a Thunderdome, Washington Lottery brings raffle tickets into the prize pool mix. With St. Patrick’s Day, they had a set amount of raffle tickets to sell, and wanted to convey the “once they’re gone, they’re gone.” It’s a call to arms that the team at Wunderman Thompson / VML leaned into. One that makes best friends at a random coffee house claw their way to the door for the chance to hit it big.

These two friends just happen to be dog and cat people on top of it. Round 01. Fight. The main spot takes place at a coffee house, with the pair sending blows via dog park and cat park fantasies. Round 02? A series of sit downs at their apartment planning on how they’re going to get more raffle tickets than the competition. All produced in an efficient way to get the word out, and get those raffle tickets in the hands of people dreaming of winning it big.