To be honest, banking wasn’t our strong suit growing up (hence, a degree in the creative arts). We only knew the money in our account was locked away, never to be used for the latest AC/DC album. Statistics and the fine-print features of bank accounts can make many people’s eyes cross. Wisely, Wells Fargo and BBDO wanted to band together for a series of spots that would explain the benefits of their services in a quirky, story driven way that captures the imagination of banking.
Turns out, bankers have imaginations too.